MY QLD HOLIDAY AUSTRALIAN TRADE PARTNER IN WORLD-FIRST GREAT BARRIER REEF ‘SCUBER’ CAMPAIGN
MyQLDHoliday (MQH) will deliver exclusive Great Barrier Reef holiday packages as the Australian trade partner for scUber, a global campaign by Queensland and Uber which offers the world’s first underwater rideshare experience on the Great Barrier Reef available for a short time only until June 2019.
As the official distribution partner for Australia, MyQLDHoliday will power exclusive holiday deals with up to $3500 bonus value, encompassing flights, transfers, accommodation, in-destination experiences, meal inclusions and more, giving travellers the perfect opportunity to explore the diversity of the Great Barrier Reef.
The supporting campaign will drive visitation from key western markets across Queensland, showcasing the Great Barrier Reef as a vibrant holiday destination with a range of unique experiences to offer. With a wealth of experience in the domestic market, MyQLDHoliday is one of 14 destination-specific brands belonging to My Holiday Centre, a division of Ignite Travel Group (ITG) renowned for curated, valued-packed holidays that offer holidaymakers exclusive inclusions that can’t be found anywhere else.
Ignite Travel Group Chief Executive Officer Ryan Thomas said the Queensland-based travel company were proud to be onboard as a key distribution partner in the scUber campaign.
“This is a celebration of the one of the world’s greatest natural wonders and an incredible opportunity to showcase everything Queensland has to offer as the perfect choice for your next holiday destination.” Mr Thomas said.
“Our team of experts have bundled together complete-packaged escapes that embrace everything unique about our Sunshine State. By highlighting the diverse mix of experiences available we’re ensuring everyone who comes to discover the region has a memorable stay with plenty of opportunity to enjoy a thriving network of resorts, tours and in-destination experiences that reflect all there is to do in Queensland and the Great Barrier Reef.”
MyQLDHoliday will deliver packages for several of its partner resorts located on Heron Island, Hamilton Island, Cairns and Townsville, with an unbeatable mix of tours and luxury inclusions on offer to all travellers. The scUber campaign runs exclusively until 18 June 2019 and is supported by a global competition giving riders across the world the chance to win a once-in-a-lifetime underwater scUber experience on the Great Barrier Reef. Details can be found at www.scuberqueensland.com.
About MyQLDHoliday: MyQLDHoliday is one of 14 destination-specific brands belonging to My Holiday Centre, a division of Ignite Travel Group (ITG). Ignite is an awarded, multi-channelled travel marketing corporation parent to My Holiday Centre, RewardsCorp and Holiday Exclusives, most recently winning ‘Disruptor of the Year’ in the Mumbrella Travel Marketing Awards. Ignite Travel Group deliver unrivalled scale across the industry with a distribution network reaching over 10 million Australians through exclusive partnerships with 7travel, RACQ, Flybuys and Entertainment Book, supporting its long-term partnership and investment by Flight Centre Travel Group. Currently employing 187 staff, the company is one of the largest private corporations on the Gold Coast.
ENDS – For interview requests or for further information please contact Rachael Walker, Tourism & Media Partners Director at Ignite Travel Group, by phone on (07) 5555 8888 or email rachael.walker@ignitetravel.com