About Us

Travel, innovation and marketing combined together, ignite an extraordinary outcome.


Ignite Travel

Australia’s most innovative and fastest growing travel company.

Ignite Travel Group is helping to shape the future of the Australian travel industry by developing unique and innovative travel promotions that deliver its corporate clients, retail customers and tourism partners benefits beyond those available elsewhere.

Since the company’s inception in 2005, Ignite Travel Group (formerly RewardsCorp Group) has challenged convention with unique and innovative marketing solutions for major national retail brands and travel and tourism partners alike. The group has evolved from a patented travel-based rewards and promotions business to an awarded, multi-channelled innovative travel-marketing corporation.

Ignite Travel Group parents RewardsCorp, and Ignite Holidays – comprising My Holiday Centre and Holiday Exclusives. For the 3rd consecutive year, Ignite Travel Group has taken out top honours for travel in the esteemed BRW Fast 100 Awards.

Opportunities exist for tourism partners to participate in one or all of our business divisions – each delivering new and innovative volume distribution.

Key benefits for tourism partners include:
  • Careful and appropriate brand and product positioning
  • Volume business – when most needed
  • Flexible and superior supply and other arrangements
  • Superior inventory/yield management
  • Rates integrity maintained
  • Existing distribution channels protected.

Meet the Team

Steering the management and integration of our Australian and international operations is a dedicated team of professionals with impressive and relevant corporate credentials. Ignite Travel Group Directors and Management are skilled practitioners from the hospitality, tourism, technology, marketing and advertising sectors, and have played key roles in the development of market-leading enterprises.

Some of the best people from the hospitality, airline and tourism sectors now head our respective divisions for accommodation inventory acquisition, airline contracting and tourism industry relations that support both our promotional and retail travel businesses. And our marketing and creative teams continue to deliver outstanding promotions and programs to national and international clients and tourism partners. It is the strength of the Ignite Travel Group team that underwrites the industry and market-leading results achieved for our clients and partners alike.

Randall Deer

Randall Deer

Founder and Managing Director

Founder and Managing Director of Ignite Travel Group (ITG), Randall’s passion is innovation. By the age of 25, Randall was appointed the General Manager of one of Australia’s largest private resort groups and just three years later, played a leading role in the creation of Australia’s largest publicly listed (ASX) integrated travel groups. Since launching RewardsCorp in 2005 – an innovative tourism marketing company that challenges traditional practices – Randall has continued to create and deliver unique, profitable & sustainable travel marketing solutions that have led to the unprecedented growth of Ignite Travel Group resulting in the company being awarded the fastest growing travel company for 2011 and 2012 by BRW Magazine. Testament to his success as an industry frontrunner, Randall has also been named Gold Coast Young Entrepreneur of the Year for 2 years running and continues to be recognised for his progressive business models in travel and marketing.

Ryan Thomas

Ryan Thomas

Chief Executive Officer

Chief Executive Officer of Ignite Travel Group (ITG). Ryan brings a wealth of leadership experience. Ryan previously held the position of Regional Managing Director (South East Asia) for G4S one of the world’s largest services providers. Ryan was responsible for eight countries, $600 million in revenue and over 50,000 employees. Prior to this Ryan was Chief Operating Officer of ITG and has a history of senior operational, legal and financial roles within public and private companies. Ryan holds an MBA and a Bachelor of Commerce Majoring in accounting.

Samuel O'Brien

Samuel O'Brien

Finance Director

Finance Director at Ignite Travel Group Samuel O’Brien’s goal is to help drive strategic growth through all business streams by aligning business opportunities to every day operations. He developed his passion for travel after completing his Bachelor of Commerce at Griffith University with a move overseas. Since moving back to Australia he has added 5 years of travel industry experience at Flight Centre Travel Group in a number of roles. On top of his passion for travel he is also driven for further education having completed his CPA and ACDA as well as studying towards his CIA accreditation.

Rod Carrington

Rod Carrington

Director of Product Development

After 13 years experience in the travel industry, Rod joined Ignite Travel Group in 2013. Following a two year contract in the United Kingdom, where Rod managed the wholesale division and sales teams for Flight Centre, Rod returned to Brisbane in 2012 to head up Flight Centre Australia’s land contracting area which included contracting product for Australia, South Pacific, Asia, South Africa and UK/Europe. It was after completing his bachelor of Business Marketing in Brisbane that he decided to travel the world which was where he developed his passion for travel. Rod has joined the Ignite team as a Director of Product Development to drive the strategic direction of product recruitment.

Jason Fountain

Jason Fountain

General Manager - Holiday Exclusives

Jason Fountain has been with Ignite Travel Group since its inception and continues to provide invaluable experience in the position of Travel Operation Manager. Jason brings valuable experience from the Travel & Tourism industry after working with Starwood, Marriot, Interpacific Resorts and more as well as holding a Bachelor of business majoring in Club & Resort Management. Jason overseas the smooth operation of the largest division at Ignite Travel Group and ensures that all travel operations within the business run like a well-oiled machine.

Conrad Dickson

Conrad Dickson

General Manager - ICT

Since the late 90s, Conrad has been involved with the Information Technology field with a board range of hands on experience within the industry and has qualifications in Information Technology and Project Management. Conrad has focused his IT skills within the travel & tourism industry since 2004 including Mantra Resorts. Conrad joined Ignite Travel Group in 2006 and has since been successful in enabling the company to achieve more by driving IT solutions that meet the company’s overall strategy.

Luchelle Bergoff

Luchelle Bergoff

General Manager – RewardsCorp

Luchelle has vast high-level expertise across Strategic Business Management and has been responsible over the course of her career for launching and managing large scale sales and marketing campaigns for both national & international brands such as Beiersdorf (NIVEA, Elastoplast), LJ Hooker, Optus, Toyota and Metcash (IGA). Key aspects of her roles involve delivering competitive advantage strategies with a strong commercial focus and directing all-encompassing project management. Luchelle holds an MBA, Bachelor of Journalism and Post-Graduate in Linguistics.

Richard Weyer

Richard Weyer

Digital Marketing Manager

Digital Marketing Manager at Ignite Travel Group Richard Weyer brings a wealth of knowledge and experience from the digital media industry. Richard has spent 9 years at the coal face of the global digital marketing and eCommerce industry and has conducted high level campaigns in multiple countries including Australia, United Kingdom, Italy, New Zealand & South Africa. A specialist in building digital marketing agencies & teams Richard works to ensure Ignite Travel Group and our partners get the best results possible from the digital space. Richard holds 2 degrees in marketing management & has hands on high level implementation experience in all digital media including SEO, Adwords, display adverting, video advertising, email marketing, social media advertising & many more.

Bianca Gordon

Bianca Gordon

Client and Creative Services Manager

Client and Creative Services Manager at Ignite Travel Group, Bianca Gordon is a marketing and advertising professional with over 10 years’ experience working with Australia’s leading advertising and media agencies, publishing houses and ASX listed companies. Bianca has lead the client service and sales team on accounts including ALDI, Ferrero, Domino’s, CBRE, Aussie Home Loans, Australian Government Department of Communications, Converse and Corona. Bianca drives our integrated communication strategy and implementation for My Holiday Centre brands, manages Ignite’s cross functional teams to create and launch new consumer lead tools and products plus leads the Rewards Corp B2B and B2C loyalty programs. Alongside her extensive industry experience Bianca holds a Bachelor of Communication (Major Marketing and Advertising).

Our Partners

We work with the very best. We are proud of our partners, who work with us to deliver the best travel experiences to consumers.

Our Promise

To Provide The Best Customer Experience In Travel.

Who we are

Like a match to a flame, Ignite Travel Group has continued to fuel and cultivate unique travel solutions for major national retail brands, tourism partners and our customers.

With over 10 years’ experience and supported by a dynamic team, the company’s burning desire to source and create new and innovative ways to travel is evident in its multiple awards and its accelerating reputation as a real game changer in the travel business. Founded by Randall Deer in 2005 as RewardsCorp, the company’s evolution into ignite Travel Group has come strong and steadfast.

Having been recognized as the fastest growing travel company by BRW Magazine for a consecutive 3 years, Randall’s visions and fresh ideas continue to mould unique business strategies for our tourism partners and the perfect holiday experience for our travellers.

What we do

Leaving nothing to chance, ignite Travel Group has revolutionized the travel industry with unique and inspiring marketing solutions.

We partner with an extensive network of leading travel and tourism partners to deliver compelling travel offers through our 3 main business channels: The brainchild behind ignite Travel Group, “RewardsCorp” is a full service promotions business providing patented travel based sales promotions.

We utilise the excess capacity of highly desirable tourism and leisure product to create an unbeatable sales promotion program that drives incremental sales and distribution for organisations. Our consumer agency, “My Holiday Centre” identifies key international travel destinations and develops innovative destination and tourism partner retail marketing initiatives.

Our marketing and sales promotion skill set as well as our media buying abilities enable us to successfully create destination ‘brands’ and reach targeted customer bases delivering volume sales – without affecting existing distribution channels for our tourism partners. Launched in 2012, “Holiday Exclusives” combines our knowledge on travel based coupons, software and patents with tourism industry partnerships to create the ultimate solution for airlines, resorts and hotels to drive incremental revenue in need areas.

What we believe

It has been ignite Travel Groups ambition from the moment it was created to be an industry game changer and to make a difference not only to our business partners and affiliates but to the customers planning their holidays.

It is this passion and dedication that separates us from the rest. We believe in order to be on the forefront of change, we need to take risks and never stop creating new and innovative holiday experiences.

This way our travellers can enjoy a fuss free holiday experience without the hefty price tag while our tourism partners can benefit from increased revenue.