About Us

Australia’s biggest, most revolutionary holiday package travel advertiser.

Ignite Travel

Australia’s most visionary and fastest-growing travel company trailblazing the future of leisure travel.

With 13 years in business, Ignite Travel Group (formerly RewardsCorp Group) is a unique business that delivers significant and strategic benefits that extend well beyond sizeable direct volumes. Through an advertising and business model crafted with an intimate knowledge of resorts, the travel industry and customers unsatisfied needs we provide our partners with new revenue streams and incremental growth through new channels and new customer segments. Plus, as a full-service travel agent, Ignite Travel Group provide an end-to-end solution.

In 2016, Flight Centre Travel Group became a major investor of Ignite Travel Group providing a gateway for Ignite to exclusively promote its holiday packages through Australia’s largest travel retailer, Flight Centre, with global expansion on the horizon.

Ignite Travel Group is an awarded, multi-channelled and inspirational travel-marketing corporation with top honours for travel in the esteemed BRW Fast 100 Awards for 3 consecutive years, and has earned the title of Australia’s fastest-growing travel business.

Opportunities exist for tourism partners to participate in one or all of our business divisions – each delivering creative and intelligent solutions, driving incremental volumes to where it’s most needed.

 

Key benefits for tourism partners include:
  • Careful and appropriate brand and product positioning
  • Volume business – when most needed
  • Flexible and superior supply and other arrangements
  • Superior inventory/yield management
  • Rates integrity maintained
  • Existing distribution channels protected
  • Less partners, closer partnerships

Meet the Team

Steering the management and integration of our Australian and international operations is a dedicated team of professionals with impressive and relevant corporate credentials. Ignite Travel Group’s Directors and Management are skilled practitioners from the hospitality, tourism, technology, marketing and advertising sectors and have played key roles in the development of market-leading enterprises.

Some of the best people from the hospitality, airline and tourism sectors now head our respective divisions for accommodation inventory acquisition, airline contracting and tourism industry relations that support both our promotional and retail travel businesses. Our marketing and creative teams continue to deliver outstanding promotions and programs to both national and international clients and tourism partners. It is the strength of the Ignite Travel Group team that underwrites the industry and market-leading results achieved for our clients and partners alike.

Randall Deer

Randall Deer

Founder and Managing Director

Founder and Managing Director of Ignite Travel Group (ITG), Randall’s passion is innovation. By the age of 25, Randall was appointed the General Manager of one of Australia’s largest private resort groups and just 3 years later, played a leading role in the creation of Australia’s largest publicly listed (ASX) integrated travel groups. Since launching RewardsCorp in 2005 – an innovative tourism marketing company that challenges traditional practices – Randall has continued to create and deliver unique, profitable and sustainable travel marketing solutions that have led to the unprecedented growth of Ignite Travel Group resulting in the company being awarded the most innovative travel company for 3 consecutive years by BRW Magazine. Testament to his success as an industry frontrunner, Randall has also been named Gold Coast Young Entrepreneur of the Year for 2 years running and continues to be recognised for his progressive business models in travel and marketing.

Ryan Thomas

Ryan Thomas

Chief Executive Officer

Chief Executive Officer of Ignite Travel Group (ITG), Ryan brings a wealth of leadership experience. Ryan previously held the position of Regional Managing Director (South East Asia) for G4S, one of the world’s largest services providers. Ryan was responsible for 8 countries, $600 million in revenue and over 50,000 employees. Prior to this Ryan was Chief Operating Officer of ITG and has a history of senior operational, legal and financial roles within public and private companies. Ryan holds an MBA and a Bachelor of Commerce, majoring in Accounting.

Samuel O'Brien

Samuel O'Brien

Finance Director

Finance Director at Ignite Travel Group Samuel’s goal is to help drive strategic growth through all business streams by aligning business opportunities to every day operations. He developed his passion for travel after completing his Bachelor of Commerce at Griffith University with a move overseas. Since moving back to Australia he has added 5 years of travel industry experience at Flight Centre Travel Group in a number of roles. On top of his passion for travel he is also driven for further education having completed his CPA and ACDA as well as studying towards his CIA accreditation.

Rod Carrington

Rod Carrington

Director of Product Development

After 13 years’ experience in the travel industry, Rod joined Ignite Travel Group in 2013. Following a 2-year contract in the United Kingdom, where Rod managed the wholesale division and sales teams for Flight Centre Travel Group, Rod returned to Brisbane in 2012 to head up Flight Centre Travel Group Australia’s land contracting area. This included contracting product for Australia, South Pacific, Asia, South Africa and United Kingdom/Europe. It was after completing his Bachelor of Business – Marketing in Brisbane that he decided to travel the world which was where he developed his passion for travel. Rod has joined the Ignite team as a Director of Product Development to drive the strategic direction of product recruitment.

Jason Fountain

Jason Fountain

General Manager - Holiday Exclusives

Jason Fountain has been with Ignite Travel Group since its inception and continues to provide first-rate value in the position of General Manager – Holiday Exclusives. Jason brings esteemed experience from the travel and tourism industry after working with Starwood, Marriott, Interpacific Resorts and more as well as holding a Bachelor of Business majoring in Club and Resort Management. Jason oversees the smooth operation of Ignite Travel Group’s Holiday Exclusives brand and ensures the division runs like a well-oiled machine.

Conrad Dickson

Conrad Dickson

General Manager - ICT

For over 19 years, Conrad has been heavily involved in the Information Communications and Technology (ICT) sector with a broad range of hands-on experience within the industry. Adding more value, Conrad possesses qualifications beyond ICT, spanning into the Project Management field and has applied these skills within the travel and tourism industry since 2004. Conrad joined Ignite Travel Group in 2006 and has since been successful in enabling the company to achieve more by driving ICT solutions that meet the company’s overall strategy.

Luchelle Bergoff

Luchelle Bergoff

General Manager – RewardsCorp

Luchelle has vast high-level expertise across Strategic Business Management and has been responsible over the course of her career for launching and managing large scale sales and marketing campaigns for both national and international brands such as Beiersdorf (NIVEA, Elastoplast), LJ Hooker, Optus, Toyota and Metcash (IGA). Key aspects of her roles involve delivering competitive advantage strategies with a strong commercial focus and directing all-encompassing project management. Luchelle holds an MBA, Bachelor of Journalism and Post-Graduate in Linguistics.

Michael Middleton

Michael Middleton

General Manager Cruise

Bringing a wealth of knowledge to his position as General Manager of Cruise, Michael joined Ignite Travel Group after most recently spending 8 years building up and running Western Australia’s largest Cruise company, Bitcon Travel. An impressive career spanning nearly 28 years, Michael’s industry experience has primarily focused in cruise specialist environments seeing him run his own travel agency in New Zealand and 9 years’ worth of management roles throughout leading Cruise retailers in the United Kingdom.

Jake Falkinder

Jake Falkinder

Marketing and Sales Director

With his passions aligned to Ignite Travel Group’s key values – innovation and challenging the status quo – Jake Falkinder was a seamless addition to the family, jumping on board as Sales and Marketing Director in 2017. Throughout over 13 years’ experience in the travel and tourism industry, held both domestically and abroad, Jake has possessed prestigious roles in critically-acclaimed brands including Qantas, Virgin Group, Mantra Group and several other major tourism bodies in Australia and the United Arab Emirates.

Jake’s dedicated involvement alongside his hunger for data-driven marketing has led to an inspiring marketing journey, seeing him in senior leadership within top-tier agencies including Clemenger BBDO and Universal McCann, and founding a successful content-marketing agency working with progressive brands including Air New Zealand, Red Bull, Logitech and Nikon. Jake also holds a Bachelor of Computer Science which was conducted at University of Queensland – majoring in Marketing and Business.

Our Promise

To deliver incremental growth to our partners through exclusive distribution networks, and provide customers with experiences and value they can’t get elsewhere.

Who we are

Like a match to a flame, Ignite Travel Group has continued to fuel and cultivate creative travel solutions for major national retail brands, tourism partners and our customers.

With over 13 years’ experience and supported by a dynamic team, the company’s relentless, all-consuming desire to source and redesign leading ways to travel is evident in its multiple awards and its accelerating reputation as a real game-changer in the travel business. Founded by Randall Deer in 2005 as RewardsCorp, the company’s evolution into Ignite Travel Group has come strong and steadfast.

Having been recognised as the fastest-growing travel company by BRW Magazine for a consecutive 3 years, Randall’s visions and revolutionary ideas continue to deliver significant and strategic benefits for our tourism partners, as well as holiday experiences and value our travellers can’t get elsewhere. Put simply, Ignite Travel Group are trailblazing the very future of leisure travel!

Ignite Travel Group is a full-service travel agent providing the end to end solution, accredited by ATAS.

What we do

Leaving nothing to chance, Ignite Travel Group has revolutionised the travel industry with unique and inspiring marketing solutions. With hunger and relentless passion, we strategically partner with an extensive network of pro-active travel and tourism partners to deliver exciting and unbeatable travel offers through our 3 main business channels:

The brainchild behind Ignite Travel Group, RewardsCorp is a full-service business committed to generating more leads, revenue and yield through exclusive travel and lifestyle-based sales promotions. We utilise the excess capacity of highly desirable tourism and leisure products to create an unbeatable sales promotion program that delivers incremental sales and distribution for clients.

Our consumer agency, My Holiday Centre provides hand-picked holiday packages that always deliver more for our travellers. How we partner is different – we identify key domestic and international travel locations, and develop innovative destination and tourism partner retail marketing initiatives. Our marketing and sales promotion skill set as well as our media buying abilities enable us to intelligently and successfully create destination ‘brands’ plus reach millions of targeted consumers each week to stimulate new demand and deliver volume sales – without affecting existing distribution channels for our tourism partners.

Launched in 2012, Holiday Exclusives offers a full-service solution for airlines, hotels and resorts to drive immediate sales. Exclusive distribution partnerships exist with Australia’s largest travel retailer, Flight Centre Travel Group, Flybuys Travel, 7Travel and RACQ. Holiday Exclusives bundles inclusions to protect rate integrity, targeting need periods and room types through limited-time offers.

What we believe

It has been Ignite Travel Group’s ambition from the moment it was created to be an industry game-changer and to confidently and intelligently create an inspiring future for not only to our business partners and affiliates but to the customer going on holiday.

It is this determined passion and dedication that separates us from the rest. We believe in order to be at the forefront of change, we need to respect ourselves, our team and our customers, take risks and never stop creating revolutionary and exciting holiday experiences. By quickly establishing an unbeatable distribution network, Ignite Travel Group delivers unrivalled scale and influence within the travel and tourism industry. As a result, travellers can enjoy holiday experiences and value they can’t get elsewhere while our tourism partners are empowered to go places they can’t on their own.