IGNITING YEAR POWERING DREAM HOLIDAYS FOR 7TRAVEL
Bringing its unbeatable holiday packages to more Australians than ever before, Ignite Travel Group (ITG) has cemented its partnership with Seven West Media following a milestone year powering exclusive, limited-time deals via the 7travel network.
ITG became the official fulfilment partner to 7travel in July 2018, signing up to power exceptional holiday packages for the multi-channelled brand reaching an estimated audience of 15 million Australians every week. Since launching the dynamic partnership, 7travel has experienced rapid growth with an increase in bookings and ever-expanding product mix.
Ignite Travel Group Managing Director Randall Deer said the company were pleased to be bringing its ready-made deals to travellers across the nation, a move which has seen its trailblazing presence enter an all-new suite of trusted mediums.
“It’s been a fantastic year taking time-poor Australians from home to holiday with the click of a button, delivering genuine and exclusive packages with high-value savings and incredible extras that inspire the holiday of their dreams staying in the most popular destinations and resort brands all over the world,” Mr Deer said.
“Throughout this partnership we’ve embraced the opportunity to expand our reach across television, print and digital mediums trusted by consumers and widely endorsed by both leading influencers and media personalities. Not only does this increase valuable exposure for our travel partners, but it places Ignite at the forefront of innovation with incredible power to expand the 7travel product mix across a growing range of packages and create all-new ways for travellers to enjoy them.”
Seven West Media’s Head of 7travel Sally McFadyen said the partnership has seen great success with consumers responding well to the market-ready holiday, tour and cruise deals that have driven growth by 291% in the last 12 months.
“Ignite have been the perfect strategic partner for our business with their agile ability and award-winning expertise bringing 7travel audiences a dream holiday experience like no other,” Ms McFadyen said.
“They have been able to provide the best-in-market deals for our core destinations, both domestic and international, whilst also assisting with tailored packages and strategic models for partner integration across our suite of programs.”
7travel launched in 2017 as a direct platform to convert inspiration into a travel reality for Australian holidaymakers, closing the loop between content and experience to give audiences a seamless way of booking dream holiday’s they see on television.
Proud solution-creators and instigators celebrated by both industry and Australian consumers, Ignite Travel Group has forged revolutionary partnerships built on trust and an unwavering desire to disrupt traditional travel models through its trailblazing approaches in creating exclusive, unique holiday experiences to the most popular destinations around the globe.
About Ignite: Ignite Travel Group is an awarded multi-channelled travel marketing corporation parent to My Holiday Centre, RewardsCorp and Holiday Exclusives. Ignite delivers unrivalled scale across the industry through strategic partnerships with Australia’s leading brands alongside an exclusive partnership and long-term investment by Flight Centre Travel Group. The company is one of the largest private corporations on the Gold Coast and currently employs over 200 staff.
ENDS – For interview requests or for further information please contact Kylie Wilkinson Marketing Manager at Ignite Travel Group, by phone on (07) 5555 8888 or email Kylie.Wilkinson@ignitetravel.com