IGNITE TRAVEL GROUP WIN DISRUPTOR OF THE YEAR IN 2019 MUMBRELLA TRAVEL MARKETING AWARDS
Ignite Travel Group (ITG) have taken out their first win in the Mumbrella Travel Marketing Awards, proudly bringing home the award for ‘Disruptor of the Year’ – an accolade which represents an incredible milestone for the trailblazing group and its network of brands under My Holiday Centre and Holiday Exclusives.
The company, headed-up by Randall Deer (Founder and Managing Director) alongside Ryan Thomas (CEO), was awarded for its innovative travel marketing strategies that have seen Ignite generate an incredible wave of disruption across the industry on a trade and consumer level, harnessing intimate knowledge of the travel landscape and an unwavering ability to identify needs in the market. Its ability to secure landmark deals has opened gateways for sizeable market reach, consistently amplifying exposure for a steady list of partners through a distribution network reaching over 10 million Australians every week. Ignite are widely recognised as one of the largest travel advertisers in Australia, named the biggest holiday package spender for June 2017 – May 2018 and credited for stimulating new demand in the destinations that they promote.
Founder, Randall Deer said the company were proud to be genuinely disrupting the industry in a way that’s changing the game for the entire market, with the award reflecting ITG’s experience in successfully executing unique travel marketing strategies that deliver unrivalled scale and influence with an innovative range of products distinguished by curated exclusive, limited-time offers that represent unbeatable value.
“As a company we strive to breakthrough traditional models and tailor the best experience for holiday makers. By leveraging our network of strategic partnerships we’re not only delivering positive results for tourism and resort partners but influencing the habits and expectations of Australian travellers which is generating immense change within the industry.” Mr Deer said.
“We’ve developed an incredible stable of brands that support our vision of bringing the ‘holiday-in-a-box’ and ‘flash-travel’ concepts direct to the consumer market. I’m proud to say we’ve been a driving force as the first leaders in this space, enriching the entire customer journey by leaving nothing to chance when delivering curated, best of breed packaged holiday’s straight into the hands of aspiring travellers. Thanks to the incredible work of a truly dedicated team we’ve been able to connect people with their dream holiday experience whilst also making an impact in the wider travel landscape.”
2019 marks the first year Ignite has entered the Mumbrella awards with the company successfully taking home both a win in the Disruptor category and shortlist for ‘Best Influencer Campaign’ thanks to its work with My Holiday Centre brand ambassador Natalie Gruzlewski in the “You’ve seen Fiji…but have you seen My Fiji?” campaign delivering record breaking results alongside increased brand awareness.
The Mumbrella Travel Marketing Awards celebrate the success and recognition of Australia’s best travel marketer’s with Mumbrella regarded as the leading marketing authority in Australia.
Ignite works closely with its network of corporate and tourism partners to grow supplier channels and power exclusive holiday packages to the most popular destinations around the globe, establishing themselves as empowering industry leaders with the ability to deliver exclusive deals in a way that everybody wins.
About Ignite Travel Group – Ignite Travel Group is an awarded multi-channelled travel marketing corporation parent to My Holiday Centre, RewardsCorp and Holiday Exclusives. ITG’s unique distribution network reaches over 10 million Australians through revolutionary partnerships with 7travel, RACQ, Flybuys Travel and Entertainment Book, sitting in addition to a long-term partnership and investment by Flight Centre Travel Group. The company currently employs 187 staff and is one of the largest private corporations on the Gold Coast
ENDS – For interview requests with a member of the Ignite team or for further information please contact Rachael Walker, Tourism & Media Partners Director at Ignite Travel Group, by phone on (07) 5555 8888 or email firstname.lastname@example.org